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Re-inventing Category Management – driving growth with Category Leadership
Category Management is an essential component of retailing, but it has failed to move with the times. The changes witnessed in the retailing landscape, fuelled largely by increasingly dynamic customer...
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The future of personalised TV advertising
Published in Digital Marketing MagazineTelevision continues to be the UK's favourite leisure pursuit. With people spending an average of nearly four hours a day watching TV, the medium is in rude...
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A new direction for Category Management
Working with many retailers around the world, I see first-hand the challenges they face when it comes to deciding where to invest to drive growth. Category management is a sometimes overlooked area...
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Customer Centricity in the UK
What are the most effective levers for building customer loyalty? The dunnhumby Customer Centricity Index (CCI) measures customers’ perceptions of how well retailers meet their needs and wants. The...
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dunnhumby and Facebook partner to measure marketing effectiveness
dunnhumby and Facebook are today announcing a partnership to help FMCG brands in the UK quantify how their investment on Facebook translates into real value: Sales Impact.By using the dunnhumby Sales...
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Gartner Market Guide Highlights Growth of Price Optimization, Lists dunnhumby
According to a recent vendor overview from industry analyst Robert Hetu of Gartner Inc., “Algorithmic unified price optimization remains an opportunity for retail CIOs as they prepare for digital...
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The Social Economy - How connectedness has changed human behaviour
How we shop and who we shop with has fundamentally changed in recent times, driven in part by increased human-connectedness. Powered by the uptake of mobile technology and the growth of social...
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Promotions need trust and personalisation
Research emerged last week showing that supermarkets have been reducing their ‘complex deal’ promotions in favour of everyday low prices, as bundled offers such as ‘three for the price of two’ are...
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STUDIE: WAS SIND DIE EFFEKTIVSTEN MITTEL ZUR KUNDENBINDUNG?
Was sind die effektivsten Mittel zur langfristigen Förderung der Kundenbindung? Der Customer Centricity Index® (CCI) von dunnhumby misst die Wahrnehmung von Kunden in Bezug auf die Frage, wie gut...
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4 Ways To Improve Retail Promotions Planning with Predictive Analytics
How do you decide what products to put on the front page of your promotional mailer, or in your weekly customer email, at what price point? Are your promotions actually effective – or could you be...
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How To Build The Right Attribution Model For Your Brand
Still using last-click attribution? It’s time to say, “So long!” With the large number of touch points in today’s digital world, a multi-touch point attribution model across devices and channels is...
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LOYALTY Rx - Solving healthcare’s consumer loyalty crisis with data
There’s a serious loyalty problem in healthcare today. Half of patients would change their primary care physician. Most are open to a growing range of alternative care options. And everywhere, rapid...
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The Dark Arts Of Second-Price Auctions
The trusty second-price auction is a staple of the real-time bidding process. In the programmatic sphere, buyers bid on a publisher’s inventory and, in a perfect world, the buyer with the winning bid...
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YOUNIQUE, pour une expérience personnalisée et pertinente
Chaque aspect de la vie quotidienne des consommateurs d’aujourd’hui, est infiltré par un flux croissant d’informations et de publicité, 24 heures sur 24. Le nombre de sollicitations pousse déjà...
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不拘泥于形式， 以任务为主导
近年来随着便利店业态的发展，便利购物成为了零售业的下一个风口，零售商如何把握这一趋势成为行业关注的重点。通过研究我们发现，便利购物的定义取决于消费者行为，而非商店的经营形式、规模或位置。对零售商来而言，相对于把精力集中在地段方面的考虑上，把握便利购物者的需求可能更为重要。请阅读我们最新的便利零售店行业报告获得最新资讯。Reportscustomer...
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Outsourcing On-Demand Delivery Doesn't Scale
This is a guest post by Khaled Naim, CEO of dunnhumby Ventures portfolio company Onfleet.comIf you do a quick Google search, you'll find that a number of "Delivery as a Service" companies have popped...
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Closing the Insight-to-Action Gap
In the age of Big Data and evolving approaches to category management, there is one area that continues to evade both retailers and consumer packaged goods (CPGs) alike. It is closing the...
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Google Maps and unlocking the power of geo-location for grocery
Google’s recent announcement on the commercialisation of the Google Maps service is, by a long way, the most public and explicit move into the use of geo-location data for marketing opportunities. The...
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8 Technology Innovations in Retail and the Companies Behind Them
Kyle Fugere of dunnhumby Ventures discusses the emerging technology trends impacting retailers, and some of the innovative start-ups leading the space. Podcastmultichannelcustomer...
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Which customer missions are you catering to?
The importance of understanding the shopping missions happening in your store, and across channels, can make a big difference to sales.Getting started can be as simple as spending some time thinking...
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